Copywriting Portfolio
JSP provides custom copy for white papers, case studies, newsletters, websites, advertisements, blogs, ebooks, press releases, brochures, and content marketing literature.
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Sit, Stand, Move!This brief ebook provides information on how to increase students' health, behavior, and achievement through movement.
The book highlights research, educators sharing their successes, an overview of LearnFit desks for optimal health, and funding sources for classrooms to purchase LearnFit desks. ClientKey Responsibilities
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Ten Things You Should Know About Generation ZDesigned as a primer for teachers and administrators, this content marketing piece provides a comprehensive look at Gen Z.
Extensive interviews capture authentic voices from students on their greatest challenges and triumphs as members of Gen Z, as shared through the lens of helping educators better understand their student population. ClientKey Responsibilities
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Case StudyMindset Matters, a leading creator of youth character education and leadership programs, sought JSP's help in creating a case study that could be distributed to potential customers as a persuasive piece highlighting the effectiveness of their middle school program. The project entailed reaching out to current customers, gathering user experience data, analyzing and categorizing collected data, and writing a unified case study illustrating the challenges and solutions in developing the leaders of today and tomorrow.
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Position PaperWhen the Common Core State Standards Initiative was first introduced, Orchard Now sought a way to demonstrate how its products provided individualized learning paths that fully adhered to the Common Core Standards for English Language Arts through the use of targeted instructional activities, assessments, and practice questions. The end result was a position paper aligning content standards to product components.
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Sales LiteratureA hybrid document blending the benefits of a white paper and marketing brochure, this piece was designed to act as an informative and persuasive document showcasing how the client's products can be used to drive school improvement.
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Technical DocumentationA simple and informative style is the crux of this technical writing project. Written to assist in software installation, this guide articulates instructions through a series of steps and visual images.
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