Copywriting Portfolio
JSP provides custom copy for white papers, case studies, newsletters, websites, advertisements, blogs, press releases, brochures, and marketing literature.
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Case StudyMindset Matters, a leading creator of youth character education and leadership programs, sought JSP's help in creating a case study that could be distributed to potential customers as a persuasive piece highlighting the effectiveness of their middle school program. The project entailed reaching out to current customers, gathering user experience data, analyzing and categorizing collected data, and writing a unified case study illustrating the challenges and solutions in developing the leaders of today and tomorrow.
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Position PaperIn 2010, the Common Core State Standards Initiative, a state-led movement headed by the Council of Chief State School Officers and the National Governors Association for Best Practices, was developed to create a common set of expectations for educational goals for prekindergarten through grade 12 curriculum.
This position paper demonstrates how Orchard Now provides individualized learning paths that fully adhere to the Common Core Standards for English Language Arts through the use of targeted instructional activities, assessments, and practice questions. ClientKey Responsibilities
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Sales LiteratureA hybrid document blending the benefits of a white paper and marketing brochure, this piece was designed to act as an informative and persuasive document showcasing how the client's products can be used to drive school improvement.
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Technical DocumentationA simple and informative style is the crux of this technical writing project. Written to assist in software installation, this guide articulates instructions through a series of steps and visual images.
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