Copywriting Portfolio

JSP provides custom copy for white papers, case studies, newsletters, websites, advertisements, blogs, ebooks, press releases, brochures, and content marketing literature.

Sit, Stand, Move!

This brief ebook provides information on how to increase students' health, behavior, and achievement through movement. 

The book highlights research, educators sharing their successes, an overview of LearnFit desks for optimal health, and funding sources for classrooms to purchase LearnFit desks. 

Client

Ergotron and Marketing Projects, Inc.

Key Responsibilities

  • Research, write, and edit book
  • Conduct interviews with subject matter experts as necessary
  • Advise on graphics and visual layout
  • Edit accompanying marketing materials (email blasts, newsletters, etc.)

Ten Things You Should Know About Generation Z

Designed as a primer for teachers and administrators, this content marketing piece provides a comprehensive look at Gen Z.

Extensive interviews capture authentic voices from students on their greatest challenges and triumphs as members of Gen Z, as shared through the lens of helping educators better understand their student population. 

Client

Quill and Marketing Projects, Inc.

Key Responsibilities

  • Research, write, and edit book
  • Conduct interviews with more than 20 Gen Z students
  • Advise on graphics and visual layout
  • Edit accompanying marketing materials (email blasts, newsletters, etc.)

Case Study

Mindset Matters, a leading creator of youth character education and leadership programs, sought JSP's help in creating a case study  that could be distributed to potential customers as a persuasive piece highlighting the effectiveness of their middle school program. The project entailed reaching out to current customers, gathering user experience data, analyzing and categorizing collected data, and writing a unified case study illustrating the challenges and solutions in developing the leaders of today and tomorrow. 

Client

Mindset Matters

Key Responsibilities

  • Conduct interviews with key stakeholders
  • Categorize problems and solutions based on participant observations
  • Gather testimonial copy from stakeholders
  • Write case study identifying challenges, solutions, and customer experiences
Sample Case Study
File Size: 948 kb
File Type: pdf
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Position Paper

When the Common Core State Standards Initiative was first introduced, Orchard Now sought a way to demonstrate how its products provided individualized learning paths that fully adhered to the Common Core Standards for English Language Arts through the use of targeted instructional activities, assessments, and practice questions. The end result was a position paper aligning content standards to product components.

Client

Orchard Learning, Inc.

Key Responsibilities

  • Write a 12-page positional paper demonstrating how client's product aligns with Common Core Standards for English Language Arts
  • Conduct research
  • Capture screen shots to convey product alignment to standards

Sample Paper
File Size: 4794 kb
File Type: pdf
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Sales Literature

A hybrid document blending the benefits of a white paper and marketing brochure, this piece was designed to act as an informative and persuasive document showcasing how the client's products can be used to drive school improvement. 

Client

Orchard Learning, Inc.

Key Responsibilities

  • Write a six-page informational and sales oriented booklet to be distributed to client's customers
  • Demonstrate how educational technology drives school improvement through client's products
  • Integrate research, customer testimonials, and product research in a compelling, sales-driven style
Sample Literature
File Size: 287 kb
File Type: pdf
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Technical Documentation

A simple and informative style is the crux of this technical writing project. Written to assist in software installation, this guide articulates instructions through a series of steps and visual images.

Client

Orchard Learning, Inc.

Key Responsibilities

  • Write an installation guide for educational software product
  • Convey instructions in a simple, easy-to-read style
  • Incorporate demonstrative screen shots
Sample Documentation
File Size: 1509 kb
File Type: pdf
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