Lisa Mulka - Copywriting, Editing, Curriculum Development
  • Home
  • About
    • Why JSP?
    • About Lisa Mulka
    • News
  • Portfolio
    • Copywriting
    • Editing
    • Curriculum
    • Books
    • Articles
    • Financial Literacy
  • Services
  • Contact
734.417.1826

Direct Mail Part 2: Find the Right Words

10/3/2014

0 Comments

 
PictureImage courtesy of mapichai/freedigitalphotos.net
After picking the perfect pic for your direct mailer, it’s time to choose the complementary content.  Here’s a quick how-to guide:

Crisp, Creative Copy
Leaving only limited space for you to wow your clients, copy on your direct mailer should be clear, clean, crisp, and creative. Using some common literary tools such as rhymes, alliteration, and repetition can seal the deal and make your mailer stick in the heads of your prospective clients. For more information on how to write some KISS-worthy copy, check out our blog post here.

Back to the Basics
Potential clients can’t contact you if they don’t know who you are or what you are about. Always include your name, the name of your business, as well as the business address, phone number, and website on your direct mailer. Make these elements as clear and easy to find as possible without making them the focal point. Potential clients should be able to find out who you are, what you do, and how to contact you.

Proofreading and Presentation
Never send out a direct mailer without proofreading it first. Get out your finest fine-tooth comb, make some coffee, and settle into a comfortable chair to get the proofreading party started. But before you get too comfortable, the first trick is to actually walk away from your writing.  

Take a break.  

Grab your coffee and move outside, get some fresh air.  

Nothing helps you proofread better than a little perspective. When you come back to your mailer with fresh eyes keep a look out for grammar, punctuation, sentence structure, and organization. With such a limited amount of space, there’s no excuse for sloppiness and clients expect to see you put your best foot forward.

Now that you have your perfect pic and your attention-grabbing copy, just exactly where are you going to send this mailer? Tune in to our next blog to find out!


0 Comments

    RSS Feed

    Picture

    About

    Looking for ways to improve your business communication? Check out some of our posts for tips on how to make written communication work for you.

    Archives

    January 2017
    September 2016
    April 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    January 2014
    September 2013
    June 2011
    May 2011
    April 2011

    Categories

    All
    Business
    Communication
    Content
    Copy
    Email
    Marketing
    Technical Communication
    Technical Communication
    Technical Writing
    Twitter
    Website

CONTACT US

Tel: 734.417.1826
info@JuniperShorePublications.com

OUR COMPANY

About Us
Why JSP?
Founder Lisa Mulka
In The News

OUR PORTFOLIO

Curriculum
Copywriting
Editing
Articles
​Books
​Financial Literacy
project form

Juniper Shore Publications, LLC is a Limited Liability Company registered in the state of Michigan. Copyright 2020.