Crisp, Creative Copy
Leaving only limited space for you to wow your clients, copy on your direct mailer should be clear, clean, crisp, and creative. Using some common literary tools such as rhymes, alliteration, and repetition can seal the deal and make your mailer stick in the heads of your prospective clients. For more information on how to write some KISS-worthy copy, check out our blog post here.
Back to the Basics
Potential clients can’t contact you if they don’t know who you are or what you are about. Always include your name, the name of your business, as well as the business address, phone number, and website on your direct mailer. Make these elements as clear and easy to find as possible without making them the focal point. Potential clients should be able to find out who you are, what you do, and how to contact you.
Proofreading and Presentation
Never send out a direct mailer without proofreading it first. Get out your finest fine-tooth comb, make some coffee, and settle into a comfortable chair to get the proofreading party started. But before you get too comfortable, the first trick is to actually walk away from your writing.
Take a break.
Grab your coffee and move outside, get some fresh air.
Nothing helps you proofread better than a little perspective. When you come back to your mailer with fresh eyes keep a look out for grammar, punctuation, sentence structure, and organization. With such a limited amount of space, there’s no excuse for sloppiness and clients expect to see you put your best foot forward.
Now that you have your perfect pic and your attention-grabbing copy, just exactly where are you going to send this mailer? Tune in to our next blog to find out!