Values are shifting and people, including prospective clients, want to work hand in hand with local small businesses. You can’t beat the integrity, attention to detail, and working attitude of a homegrown business, and potential clients understand that.
Create your own “farm to table” presence by starting local. Target your mailers to prospective clients in your area. Your close proximity allows for the potential of face-to-face meetings and endless networking opportunities. Keep it fresh, keep it local.
Who are your prospective clients? Are they big businesses who need copy writing? Are they the small mom-and-pop shop down the street that needs a little bit of help with marketing?
Before sending out your mailer, you first have to know who your clients are, and then do some research. With our “start local” philosophy in mind, hop online and do a search to see what prospective clients are in your area.
A great place to check first is the online catalogue in your local library, where you can often find a list and description of all businesses in your area. Make sure you target businesses that fit your client profile and that would be a good fit for your skill set.
Snail Mail and Social Media
These days, getting the word out about your business doesn’t only have to be done through snail mail. Take your mailer and turn it into an interesting infographic to post on your social media outlets or use that perfect pic to post on your website along with your KISS-worthy copy.
However, it’s important to keep in mind that because so much is done online now, getting an actual piece of mail into the hands of your prospective clients can be an incredibly effective way for them to take notice.
With so many emails in their inbox and the thousands of people they follow on Twitter, your online mailer could get lost in the shuffle. It’s best to have a two-pronged approach by sending your direct mailer in the post and keeping up to date with fresh and interesting content on all of your social media outlets.
Now you are officially ready to send those sealed envelopes—go ahead, and lick that stamp and pop ‘em in the mail! You will be glad you did.