But they never do. Why?
Because even my students recognize that the very fundamental principals of communication, ALL communication, have been glaringly obvious for centuries.
So, my students realize they need the rhetorical triangle judging by their attentive interest, but what role does it play in business writing?
Businesses have a point to make and using written communication, they make it. But, how does the reader interpret it?
Do readers receive the same message the writer is meaning to send?
All too often the audience can be an overlooked factor in constructing business communication. That’s why the most powerful business writing looks at communication not only from the sender’s point of view, but also from the receiver’s. A good business writer can jump back and forth between the two, building a bridge so the subject material can float seamlessly across without interruption.
Whether the ancient Greeks realized the impact or not, the rhetorical triangle is still the key to writing effective copy today.