Lost and Found
If you or I need help, we need it now. Make sure your business ranks number one in the browser search. Search Engine Optimization, or SEO, is a key to success. Keep your website domain plain and simple: companyname.com; or if you are developing a personal brand: firstnamelastname.com.
Some companies hire a professional just for SEO. SEO pros spend hours and hours researching how to get your name out there, first. Think about incorporating a blog on your company website, or creating a new domain for a company blog. Blogging is a great way to share information with readers or customers with a personable approach.
Keep up to date with social media and build a strong audience. Social media marketing gives you the potential to grow your business and attract loyal customers without spending a dime on advertising. Here are some of the most tried and true social networks:
- Facebook – Post industry-related articles, images, videos.
- LinkedIn – Create a page for your business. Share content with people in similar industries. People can easily recommend you to others.
- Twitter – Follow tweeters in the same industry, or related, and gain a decent number of followers in return. Tweet about specials, discounts, and news updates, while keeping engaged and interacting with customers. Because Twitter only allows a certain amount of characters, you must be succinct to get your point across.
- Google+ – Upload and share photos, videos, links, and host video conferences, or how-to tutorials.
- YouTube – The go-to place for video content. Create useful how-to videos; the possibilities are endless. Be sure to include your name or company name in the title.
- Pinterest – Not just for crafters anymore. Pinterest showcases product offerings while developing your brand’s persona with unique pinboards.
- Instagram – Upload pictures and develop a strong following of customers who pursue interest in your business.
- Yelp – Encourage customers to upload photos of your company’s product and post reviews, offer extra incentives such as check-in rewards or special discounts.
- Flickr – Great for pictures. Always make sure your photo’s file name is companyname.jpg, or yourname.jpg.
- Vimeo – Similar to YouTube, but much smaller. Forbes.com lays out the differences nicely here http://www.forbes.com/sites/womensmedia/2014/05/04/things-you-should-know-about-youtube-vimeo-vine-and-instagram/
Here’s the key to creating continuity across the web: stay true to your brand, but be willing and able to change with the audience and the everchanging ways to reach them.