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Mission Impossible? What Does Your Mission Statement Say About You?

5/2/2011

9 Comments

 
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Is it time to write your mission statement?
In an ever-competitive business world, how do you stay true to yourself and your company’s purpose?  

While it may once have been seen as fluff to fill brochures and web sites, a company’s mission statement is much more powerful than we give it credit for (and it is definitely not impossible to achieve a mission statement that represents everything you and your business are all about!)

If your business doesn’t currently have a mission statement, consider writing one. The mission should be summarized in approximately one sentence, though some are longer (Joe Boxer’s mission statement for example runs three sentences, but is a bit lengthy).  

The purpose of stating your company’s mission is to explain as succinctly as possible who you are, what you do, and who your target market is. Not only does the mission statement tell potential customers and clients who you are, it also reveals who you are not. 

To see some great examples of mission statements and tips on writing your own, check out this article over at About.com’s Small Business Information site and get started writing yours today.  If your business already has a mission statement, what is it?  Are you satisfied with the content and message of the mission statement?

9 Comments
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6/27/2013 03:58:27 pm

My personal opinion is that without a proper business plan it is very difficult to run it in proper direction and gets the success.

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9/9/2013 08:00:39 pm

For the success of a business enterprise,the entrepreneur needs to define a mission statement .It depicts where the business is going. Apart from that, the third parties and people associated with the business organization should know what their mission statement is all about and it acts as a foundation for the business.

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9/16/2013 10:22:45 pm

The mission statement should be specific to your company or business, setting it apart from competitors. It should also serve as a benchmark on which all decisions are based.

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10/1/2013 05:21:59 pm

I was unaware of the information which you have shared regarding Mission Statement. Great info shared.

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