Lisa Mulka - Copywriting, Editing, Curriculum Development
  • Home
  • About
    • Why JSP?
    • About Lisa Mulka
    • News
  • Portfolio
    • Copywriting
    • Editing
    • Curriculum
    • Books
    • Articles
    • Financial Literacy
  • Services
  • Contact
734.417.1826

Using Books as Marketing Tools

8/14/2014

0 Comments

 
PictureImage Courtesy Stuart Miles/freedigitalphotos.net
No matter the field, industry experts are beginning to catch onto a new marketing trend. By documenting and distributing expert knowledge, they are able to prove their stance as industry leaders. This documentation and distribution can come in either print form (books) or online form (blogs, guides, web pages).

This often benefits the person due to three key reasons:

1. It highlights the importance or necessity of the services or products in that industry. 

If a videographer writes a book or a series of blog posts on the uses and benefits of video marketing, then he or she may convince readers of the usefulness of video in the marketing world. This creates a desire for the reader to pursue video marketing and the consumer may seek the videographer to help in such efforts. This is an indirect way of marketing. The videographer created a job opportunity simply by highlighting the importance of using pictures and sound.

2. It creates a sense of trust in the expert.

When deciding to hire a professional for any given job, you need to be able to trust his or her expertise in that field. That is why when an industry expert writes a book, blog, or web page on various information relating to their field, those seeking services or products will feel confident they have found the right person for the job. It is an indirect way of marketing because the author offers information in exchange for possible interest and loyalty.

3. Publications can be used as portfolio pieces.

It is essential to showcase your published pieces and projects as part of a portfolio. This is not tooting your own horn. This is proof of performance. Take pride in what you've done. Be ready to explain why what you have done is important and will be beneficial to the potential client.




0 Comments



Leave a Reply.

    RSS Feed

    Picture

    About

    Looking for ways to improve your business communication? Check out some of our posts for tips on how to make written communication work for you.

    Archives

    January 2017
    September 2016
    April 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    January 2014
    September 2013
    June 2011
    May 2011
    April 2011

    Categories

    All
    Business
    Communication
    Content
    Copy
    Email
    Marketing
    Technical Communication
    Technical Communication
    Technical Writing
    Twitter
    Website

Powered by Create your own unique website with customizable templates.